Ponceau 4R is a synthetic red azo dye that is used in a variety of alcoholic and nonalcoholic beverages, as well as confectionary, sweets, cheeses, meats, preserved fruits, and sauces. To compensate for colour loss caused by exposure to light, air, severe temperatures, moisture, and storage conditions. Our Ponceau 4R enhance colors that exist naturally but at lower levels than those typically associated with a certain meal. This color is very cost effective and can be easily availed at nominal pricing, in bulk quantities.